Stranger Coke
Award: Shortlist
Shortlist / Packaging Design / Promotional / 2021
For season one of Stranger Things, Coca-Cola made an iconic product placement. It took place when Eleven, one of the protagonists, crushed a Coke can using her mind powers. When season three was coming, Wunderman Thompson Sao Paulo saw an opportunity to bring the icon to real life. The agency created Stranger Coke, the first crushed can of Coke. It had a unique appearance, designed to fit real Coca-Cola on the inside. Some of the most influential teens received it and spread the news, turning it into a collector’s item.
