The Pride Packtivation
Award: Wood Pencil
Wood Pencil / Packaging Design / Promotional / 2021
In 2020, the LGBT+ community faced an unexpected challenge. Pride parades everywhere had to be cancelled. To ensure visibility, Geometry Global turned GAY PRIDE into #STAYPRIDE – a digital protest from the safety of your bed. As a perfect backdrop, the agency even designed a limited bed linen collection. For these sheets, Geometry Global developed packaging that was a complete LGBT+ protest kit at the same time. It could be disassembled into a protest sign and twelve Pride flags also served as stencils for statements. A few kinks and some creativity turned the boxes into colourful Pride messages kickstarting the initiative.
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