Birthday and a Half
Award: Wood Pencil
Wood Pencil / Direct / Product & Service / 2021
French baking brand Vahiné suffers from diminishing consumer proximity, coupled with consumption occasions that are not evolving. Having observed children saying that "halves also count", Grey Paris and Ogilvy Paris came up with an innovation for Vahiné: the birthday and a half candle. Its comma shape can be placed between two other classic Vahiné number candles to create your half age and celebrate your birthday and a half – creating twice as many opportunities to make cakes with your family.
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