Olay Face the STEM Gap
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Press Campaigns / 2021
Award: Shortlist
Shortlist / Direct / Press & Outdoor
Award: Shortlist
Shortlist / Press & Outdoor / Innovation
To announce its annual $1 million donation and ten-year vision to close the gender gap in STEM, Olay challenged readers to “Face the STEM Gap” with the first beauty ads written in code, released on Women’s Equality Day, and featuring female STEM professionals instead of models.
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