Homes of the Whopper
Award: Wood Pencil
Wood Pencil / Direct / Press & Outdoor / 2021
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Innovation
Award: Shortlist
Shortlist / Media / Press & Outdoor
COVID-19 forced people to stop coming to Burger King, the “Home of the Whopper,” and start enjoying the Whopper in their own homes. To boost app downloads and orders, Burger King made it official and turned consumers’ homes into “Homes of the Whopper.” David Miami launched a promo giving consumers the chance to have an official “Home of the Whopper” sign installed in their home, earning them free delivery for as long as the sign was up.
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