Flame, Your Way
Award: Wood Pencil
Wood Pencil / Type Design / Display / 2021
Burger King values craveability in all things, even its type. The brand’s custom typefaces evoke the soft juiciness of Burger King's flame-grilled menu. Paired with unique ligatures and swashes, Flame, Flame Bold and Flame Sans create a mouthwatering experience before customers take their first bite.
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