The Story of a Christmas Present’s Journey
Award: Shortlist
Shortlist / Book Design / Illustrated Books & Graphic Novels / 2021
Christmas is one of the most anticipated holidays but it is unfortunately also a major contributor of mass consumption culture and the creator of excessive waste. Family members can teach children to treasure their gifts instead of eventually throwing them away. With this in mind, Dentsu created a picture book called The Story of a Christmas Present’s Journey, showing how much effort Santa and the reindeer puts into delivering gifts to children all over Japan.
