Postmates | Don't Cookbook
Award: Yellow Pencil
Yellow Pencil / Writing for Design / Graphic / 2021
Award: Wood Pencil
Wood Pencil / Book Design / Culture, Art & Design Books
Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive. The first run of the book sold out in under an hour. There’s now a waiting list of 1000+ people for the second pressing.
What did the judges have to say?
"The perfect package: a good idea, a concept right for the brand, a great name, great writing. The absolute harmonious blend of inspiring ideas and beautiful execution."
Francesca Tenenbaum, Head of Words, Here Design
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