Seize The Awkward
Award: Shortlist
Shortlist / Radio & Audio / Entertainment / 2021
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
Suicide is the second leading cause of death among teens, but when young people reach out to a friend, it makes a big difference. More teens need to take action, but mental health is awkward to talk about. How do you convince teens to start and continue talking about it? By giving them endless ways to initiate the conversation. Droga5 created the first symbol for talking about mental health. Wherever seen, it gave a way to reach out. The agency brought this symbol into everything teens love to create a library of conversation starters in music, gaming, TikTok, social and celebrity culture.