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FlyNet

Award: Wood Pencil

Wood Pencil / Radio & Audio / Commercial Campaigns / 2021

The Lufthansa FlyNet Radio campaign features minute-by-minute descriptions of events that get completely out of hand. It ranges from an incomplete Whatsapp message by a young woman, that leads to the end of a relationship, to a video that was sent into the wrong chat, that brings a young man unintentional fame. And then there is the story of an influencer, who has to realise that every second offline can have dramatic consequences. A lot can happen in a few hours.