Kellogg's: Reclaiming Iconicity
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters / 2021
Kellogg’s is more than just a brand, it’s become synonymous with the category it created: cereal in a bowl. But the brand had become overpowered by sub-brands, lacking a unique visual language and message. Landor Paris brought back Kellogg’s iconic swagger through a simple story: natural grain goodness that will start your day right. A story of minimal transformation inherent to the brand’s heritage: a simple journey from seed to spoon. To reclaim iconic status Landor created an outdoor campaign that celebrated this journey through a unique brand language made of Kellogg’s historical iconic assets.
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