Fresh Ingredients and Brushed Up Skills
Award: Shortlist
Shortlist / Graphic Design / Self Promotion / 2021
The advertising industry in Japan has a strong image of long working hours and not being able to take time off. That didn’t give a good impression to job-seeking students. To create a positive image of Dentsu Tec, the agency developed a visual representing the craftsmanship of the company as the craftsmanship of a sushi chef – who is a loved and familiar figure for all Japanese people. Dentsu Tec also created a pamphlet that shows the employee at work when the light is turned on, and enjoying their free time when the light is turned off.
