No Way Norway
Award: Shortlist
Shortlist / Impact / Advertising / Brands / 2021
Electric vehicles have long been on the fringe and have had huge barriers to adoption. But with GM committed to go all electric by 2035, the brand needed to make a big statement to shine a light on how its revolutionary battery will change the game. When Will Ferrell finds out Norway sells way more electric cars than the US, a foil was created and a battle was born. He grabs friends Kenan Thompson and Awkwafina to join the fight and spark an international story.
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