The Originals
Award: Shortlist
Shortlist / Packaging Design / Limited Edition / 2021
Older people suffer from an image problem. The media has pushed a view of elderly people as fragile and in need of looking after. But this isn’t true.
But this generation paved the way.
They’ve kissed rockstars, raced in rallies and wrestled with the prime minister’s bodyguards.
They’re a generation of firsts, of trailblazers and trend setters.
We wanted to give these incredible people a place where their amazing stories could be heard.
So we put them somewhere where they couldn’t be missed. On every bar of Cadbury Dairy Milk.
