Unboxing
Award: Wood Pencil
Wood Pencil / Media / Social / 2021
Award: Wood Pencil
Wood Pencil / PR / Digital & Social
Award: Wood Pencil
Wood Pencil / PR / Entertainment
Award: Shortlist
Shortlist / Digital / Social
To be more relevant for gamers and demonstrate that Netflix stories are at the next level, FCB&FiRe Spain partnered with PlayStation and joined with the Worldwide Streamer of the Year to hack the first Unboxing of the new PS5… on Twitch. What appeared to be a normal streaming became the first live horror film, live-directed by award-winning horror filmmaker Jaume Balagueró.
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