#TheRealHeroes Project
Award: Wood Pencil
Wood Pencil / Digital / Use of Talent & Influencers / 2021
The Real Heroes Project was a non-profit initiative to rally support for frontline healthcare workers in celebration of National Nurses Day. It was a joint effort between 14 major sports leagues uniting behind a common cause for good, using the power of sport to uplift and inspire those who needed it most. The player-led rallying cry generated over 10 million views across social without paid support and inspired over 24k sports fans to share their tributes to healthcare workers. The social movement led to over 3.3 billion impressions and caused #TheRealHeroes to trend nationally on Twitter.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.