Renault - Village Electrique
Award: Graphite Pencil
Graphite Pencil / Experiential / Community / 2021
93% of French people still believe they need more infrastructure, more autonomy, or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if switching to electric is possible there, it’s possible anywhere. To do that, Publicis Conseil brought all-electric Renault ZOEs to replace every single car of all the inhabitants for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE's sales by 50% and helped ZOE to become number one in Europe.
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