Nike – Create with Air Max
Award: Wood Pencil
Wood Pencil / Digital / Physical & Digital / 2021
Air Max has long been a symbol of creativity in Japan. However, launching 2020’s new models in a time when Japanese consumers were mostly confined at home was a challenging task. So Nike decided to enable the creative process in its most free environment: the creative home studio.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.