The Unfinished Votes
Award: Shortlist
Shortlist / Digital / Use of AI / 2021
Who will fight harder for gun safety than those killed by guns? Gun violence kills 40,000 people in the US every year. That’s thousands of lost votes that could help elect gun-sense politicians. In 2018, Joaquin Oliver was killed in a horrific mass shooting in Parkland, Florida. This year would have been the first year he could have voted. Working with his parents and revolutionary AI technology, McCann Health New York brought Joaquin back to life digitally to deliver a message to all those who haven’t registered to vote yet.