Saylists
Award: Graphite Pencil
Graphite Pencil / Direct / Product & Service / 2021
Award: Graphite Pencil
Graphite Pencil / Digital / Use of Data
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Graphite Pencil / Direct / Innovation
Award: Wood Pencil
Wood Pencil / Digital / Use of Technology
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Wood Pencil / PR / Entertainment
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Wood Pencil / PR / Product Launch
Award: Shortlist
Shortlist / Media / Radio & Audio
Repetition is key to overcoming a speech sound disorder, but for kids, repetition is boring. Except when it happens in music. Warner Music teamed up with Apple Music to analyse over 70 million song lyrics, isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were collated into Saylists: playlists categorised by problem sounds, providing an easy, accessible, and enjoyable way for kids to practise the sounds they have trouble with, simply by singing along to their favourite songs.
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