One Story Away
Award: Yellow Pencil
Yellow Pencil / Art Direction / Integrated / 2021
Award: Graphite Pencil
Graphite Pencil / Art Direction / Outdoor
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Poster Campaigns
The shortest distance between two people is a story. They are a window into someone else’s world, where for an hour or two, you can walk in their shoes and see the world in a completely different way. As the world’s leading platform for stories – from emotional documentaries to international sensations - Netflix gives hundreds of millions a nightly dose of entertainment that shifts perspectives and allows us to see the world in a more empathetic way. So for Netflix’s first ever brand campaign, it created One Story Away, a global celebration of the power of stories set across 27 countries.
What did the judges have to say?
"I loved the simplicity in the execution of the Netflix campaign and how the campaign remained true to its brand values."
Michelle Jones, Head of Creative, Greater London Authority
"This project uses minimalist visual symbols to show that connecting with Netflix brings happiness and emotion to thousands of families. That's the hardest part about creativity, and they did it! One Story Away is a global celebration of the power of stories set across 27 countries."
Jody Xiong, Founder & Chief Creative Officer, The Nine
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