KFC ' The World's Least Appropriate Slogan'
Award: Wood Pencil
Wood Pencil / PR / Reactive Response / 2021
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Poster Adverts
When Covid-19 hit, It’s Finger Lickin’ Good immediately went from being one of the world’s most famous slogans, to being the world’s least appropriate. So, what do you do when your most iconic asset - the one you’ve spent 64 years, and billions of dollars making famous - suddenly becomes a public health risk? You censor it. And launch a public information campaign to tell people that the thing KFC has been saying over and over again for the last three quarters of a century? You should probably ignore it. For now.
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