Eurythenes Plasticus
Award: Graphite Pencil
Graphite Pencil / Direct / Integrated / 2021
Award: Graphite Pencil
Graphite Pencil / Experiential / Exhibitions & Trade Shows
Award: Graphite Pencil
Graphite Pencil / Media / Events & Stunts
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs
Award: Shortlist
Shortlist / Direct / Digital
Award: Shortlist
Shortlist / Direct / Innovation
Award: Shortlist
Shortlist / Film / Tactical
Award: Shortlist
Shortlist / Integrated / Large Business
The ocean plastic problem is not a new one – and that’s a significant part of the challenge. WWF Germany needed to find a new spin on an old problem that could generate widespread attention and action. To highlight that the ocean plastic problem goes deep, it named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus. The integrated campaign created history by making Eurythenes plasticus officially part of the planet’s taxonomic record – resulting in international news headlines and over 120k petition signatures asking to put an end to marine plastic pollution.
What did the judges have to say?
"Stunning approach and amount of work around this topic. Another point of view. But made stronger than before."
Joseph Dubruque, Associate Creative Director, McCann Paris
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