True Fashion
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Poster Adverts / 2021
Models wear anything on the catwalk. But when you go backstage you see real life fashion – and Havaianas are always there. AlmapBBDO turned snapshots taken backstage at fashion weeks in New York and Paris into a global campaign. It launched on the streets of New York during the city’s fashion week, and also on billboards located in front of the most famous brands of the event.
