Your Password Is Shit
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2021
SSF is Sweden's largest organisation working against cybercrime. One of the easiest ways to protect yourself against cyber crime is to have a strong password, but unfortunately that doesn't seem to have reached the general Swede. Based on a list of the 25 most-used passwords in Sweden, including “123456", “shit” (bajskorv) "mom" (mamma) "dick" (kuken) and "fucking" (knulla), the organisation created a humorous nationwide campaign asking the Swedish people to get themselves better passwords. “Your password is shit” managed to get 30,000 people to test their password strength on ssf.nu.
