Save Our Stages
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Poster Adverts / 2021
An unprecedented year necessitated an adjustment to Spotify’’s traditional OOH advertising. Instead of investing in massive media takeovers, it shifted focus to the live music venues struggling due to a lack of touring and Covid-related restrictions. The brand worked with the National Independent Venues Association (NIVA) to highlight and support over 30 small stages across the country where some of 2020’s biggest artists had their start. By redirecting $500,000 of media spend into donations, Spotify installed unique #SaveOurStages messaging on unused marquees.
