3 Bar Superstar
Award: Shortlist
Shortlist / Experiential / Community / 2021
Award: Shortlist
Shortlist / Digital / User Participation
Worn by Run DMC at the birth of rap culture, adidas’ iconic Superstar shoe once stood for originality, inspiring subcultures including UK Grime. But today, with arts cuts and music schools closing, original UK talent has no space to be heard. So adidas wiped out three musical bars from Grime-pioneer Kano’s latest track – in homage to the shoes’ three-bar design – with an innovative experience that gave young lyricists the chance to win recording time with Kano himself. After 35,500 studio sessions and 4,500 bars dropped, one Superstar excelled – as the unheard Selass launched worldwide as the 3 BAR SUPERSTAR.