The Menu Court
Award: Graphite Pencil
Graphite Pencil / Direct / Digital / 2021
Award: Shortlist
Shortlist / Experiential / Online Experiences
Burger King wanted to continue connecting with young people and promote its delivery service. To do so, DAVID used the court editing tools available in basketball video game NBA2K21 to create a customised court with the most popular products all over the floor.
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