Safety 'Little Red, Hansel/Gretel, Frankenstein'
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Press Campaigns / 2021
In 2016 there were over seven million motor vehicle crashes in the US according to the National Highway Traffic Safety Administration. Alongside increases in passive safety technology to protect occupants in the event of a crash, new active safety technology that helps drivers avoid accidents is on the rise. Once the exclusive domain of luxury brands, active safety technology is no longer only for the wealthy, but a vehicle feature that mass market consumers increasingly demand.
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