A Career-Limiting Campaign
Award: Wood Pencil
Wood Pencil / Film / Social Commercials Over 30 Seconds / 2021
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercial Campaigns
Following research into career derailers for women, Global Women NZ identified motherhood (and the stigma around it) as a key factor. Having a baby was shown to take women out of the pipeline to leadership as well as limit their career earning by 12.5%. So, of all the ridiculous, reckless things you can do at work, it turns out that none of them are as career-limiting as having a baby. But only if you’re a woman. Saatchi & Saatchi created a series of darkly funny stop-motion films to point out the absolute absurdity of this situation.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.