Karen
Award: Shortlist
Shortlist / Film / Social Commercials Under 30 Seconds / 2021
A bag of M&Ms can’t change your name, but it can help make you feel better about it. In this six-second social film, we see how empathy, laughter and, of course, some M&Ms, have the power to bring people closer together. After a year full of division, M&Ms wanted to spotlight a few culturally relevant moments and behaviour that kept us from feeling connected to one another. By extending the proverbial olive branch with a bag of M&Ms, the brand hopes to inspire others to own their mistakes and put the past behind them with a little levity and chocolate.