• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)
Checkout

Behind the Mac — Made in the UK

Award: Shortlist

Shortlist / Press & Outdoor / Tactical Poster Adverts / 2021

Behind The Mac uses black-and-white found images of people in their workspaces, and examples of their work made with a Mac. Without any VO the lyrics of the track, Imagination by Labrinth, do the job of perfectly conveying the core message of Apple’s belief in the transformative power of creativity.

  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK
  • Behind the Mac — Made in the UK

Credits

Client

Country

Advertising Agency

Brand

  • Apple, Inc.

Creative Director

Executive Creative Director

Executive Director of Content Production

Executive Producer

Global Chief Creative Officer

Managing Director

Media Agency

  • OMD

Music Director

Music Supervisor

President

Production Company

  • Nomad

Senior Creative

Show Less
Show More