The Abused News
Award: Shortlist
Shortlist / Digital / Use of Technology / 2021
In South Africa, gender-based violence is rooted in a culture of silence, resulting in an abuse rate five times the global average. During the country’s Covid lockdown, with millions of women trapped with their abusers, calls to helplines tripled. Yet the news ignored it. To create awareness, POWA created The Abused News – the world’s first augmented reality news takeover using AR face tracking to map bruises onto a presenter’s face as she read the Covid news, live – showing millions of South Africans the pandemic they weren’t hearing about.