Jason Alexander Hoodie
Award: Shortlist
Shortlist / Film / TV/VOD Commercials Under 60 Seconds / 2021
For Super Bowl LV Tide brought a hoodie to life and made America consider what their clothes go through on a daily basis. Legendary Seinfeld star, Jason Alexander, lent his face to a teenager’s hoodie, and reacted to every injustice the day brought upon him, set to the tune of a Seinfeld Easter Egg for mega-fans. From dog drool to chewed bubble gum and a mouth full of garbage, viewers saw the world through the eyes of the hoodie - and spoiler alert: it wasn’t pretty. In the end, all was forgiven when the teen washed it with Tide Hygienic Clean.