Make It Canadian
Award: Wood Pencil
Wood Pencil / Experiential / Community / 2021
For a country that loves its beer it may come as a surprise to learn that the number one selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wanted to champion Canadian beer so it encouraged Canadians to #MakeItCanadian. Molson opened up its case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever.
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