Meddle in the New Zealand Election
Award: Wood Pencil
Wood Pencil / Media / Social / 2021
Award: Shortlist
Shortlist / Writing for Advertising / Direct
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
Close to one million New Zealanders live overseas. But, only one in 10 voted in the 2017 New Zealand election. That left a serious amount of Kiwis not having a say. So to influence overseas non-voters to become voters in 2020, nonpartisan initiative Every Kiwi Vote Counts turned to the experts in online election influencing - the Russians. Spokesperson Viktor targeted overseas Kiwis on social, through PR and outdoor, explaining how easy it was to “meddle in the New Zealand election.” And like any good Russian meddler, he got results - with overseas votes rising by 42%