Silence
Award: Wood Pencil
Wood Pencil / Entertainment / Use of Talent & Influencers / 2021
In 2019, Deezer came to AKQA to increase trials and position itself as the go-to place for music listeners in Brazil. But at that time, Brazilians weren't even listening to each other. To prove that people can reconcile through the simple act of listening, AKQA called Emicida, the Brazilian master of words, and asked him to add one extra track to his upcoming album: a track with no lyrics and no beat, just silence. The sound was based on Schumann Resonance (SR), a common frequency to all living beings that sparks a collective state of mind.
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