The Pocket Dealership
Award: Wood Pencil
Wood Pencil / Digital Design / Service Digitisation / 2021
AMI is an electric car with no need for a driver’s license, available from 14 years up, for €6,000. Paris has three Citroen dealerships for 2.2m inhabitants, which means it would be quite a challenge to test drive AMI. BETC put a car key into every Parisian’s phone, using the most popular car-sharing app in Paris. Launching AMI through this app and replacing all the cars on it with AMIs created hundreds of dealerships and test drives, without asking people to change their habits.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.