Pour Perfectly
Award: Wood Pencil
Wood Pencil / Branding / Tactical / 2021
Award: Wood Pencil
Wood Pencil / Experiential / Retail
A quick search for “The best way to get ketchup out of the bottle” brings up over 74 million results. Rethink Canada decided that after 150 years, it was time to break the silence and officially tell people the best way to pour Heinz Ketchup. The agency created a limited edition glass bottle with the iconic label repositioned at an exact angle of 31° - the perfect angle to allow Heinz ketchup to pour perfectly from the bottle.
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