Project Zero
Award: Shortlist
Shortlist / Branding / Logos / 2021
Project Zero is a new kind of non-profit taking on the reality that 98% of the ocean is unprotected. The goal? Accelerate from 98% to 0%, not by starting new projects but by funding current ones. R/GA New York created a new identity, and a badge of honour for activists of all kinds to get behind, by building a percentage sign into the Z of Zero, which signals that this goal is within reach: we just need to tackle it one project at a time, 1% at a time, until we get to zero.
