FX Type System

Trollbäck+Company was approached to create a cinematic and infinitely malleable type system for FX that elevates the identity of the company, defies expectations, and empowers the talents of its powerhouse creative team. The agency drew inspiration from film titles and experimental typography to establish a new vision for on-screen messaging, daring FX to be truly fearless everywhere – from on-air to off-platform. The result? A new custom type package, animation system, and custom-coded toolkit allows FX to adapt to any mood, series, and setting – leaving plenty of room for future creativity and expansion.