K11 Craft & Guild is a Hong Kong non-profit arts and culture foundation with a mission to laud and preserve traditional Chinese craftsmanship, building on tradition to bring forth the future of contemporary craft. Centred on the notions of skill and expertise, the identity is conceived upon expressions of intricacies that define the mastery required of each craft. The logo is a modern interpretation of the Chinese character ‘工’ forming a bold, simple statement. The details are derived from the chamfered corners of the English wordmark, exemplifying a subtle refinement of contemporary artistry.