Beauty Innovation 2020
Award: Shortlist
Shortlist / Spatial Design / Installations / 2021
Beauty Innovation is an installation that expresses Shiseido's corporate philosophy. The circular paper moves up and down according to the feeder, capturing the complex expressions created by the behaviour of the paper and the wind, and expressing the diversity of beauty. In today's increasingly efficient society, things that are out of control or imperfections tend to be disliked. The circular paper presents a new way, where nature and man-made are fused by taking advantage of the fluctuations and transitions of natural phenomena. Shiseido aimed to reproduce a deep sense of nature in the city.