Listening is Everything
Award: Wood Pencil
Wood Pencil / Branding / Motion / 2021
Spotify is evolving from a music-first company to an audio platform. The brief was to create a series of motion-driven videos, to be used year-round globally - featuring key music and podcast talent. The resulting videos create a dynamic and immersive visual world, full of the colour and excitement that the act of listening inspires. Talent and video assets could be swapped out throughout, allowing local markets to update and keep the creative relevant through the year. The motion responded organically to the sound design, reinforcing the power of audio.
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