ila Bank Logo
Award: Wood Pencil
Wood Pencil / Branding / Logos / 2021
Banking is changing. With younger customers shaking things up in the MENA region, Bank ABC wanted to create a new service that tailored its needs for their changing consumer. Introducing ila, a mobile-only banking brand that truly reflects its audience. Key to the brand was a solution that would work for the mostly dual language population. So,Superunion created an identity that literally reflects, English to Arabic.
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