Starr Park
Award: Yellow Pencil
Yellow Pencil / Production Design / Film / 2021
Award: Yellow Pencil
Yellow Pencil / Entertainment / Scripted Long Form
Award: Shortlist
Shortlist / Direction / Film
The origin story of the Brawl Stars universe has always been a mystery. In an elaborate, mysterious and batshit insane campaign that ended up generating more questions than answers, this massively complex foreign language film helped dive into the mystery surrounding the extremely popular game and included 200 Easter eggs hidden throughout.
What did the judges have to say?
"It's an amazing piece of storytelling with beautiful craft, for a brand that I would never imagine to speak that way. It's refreshing and magic."
Cristina Rodriguez Reina, Executive Creative Director, McCann Worldgroup NY
"It's a brilliantly crafted, highly entertaining, and outright funny piece of film that perfectly captures the spirit of the brand and audience for whom it was created. I'm envious."
Danny Robinson, Chief Creative Officer, The Martin Agency
"The production design and the amount of work the team put into this piece is obvious. But the final product is ridiculously beautiful and makes you fall in love with a different detail of it every time you watch it. It is bizarre, it's funny, it definitely stood out from the rest of the works we've seen this year."
Dami Sidharta, Executive Creative Director, M&C Saatchi Indonesia
"They created a whole new world, surprising, odd and fun. Full of surreal stories happening at the same time, with an incredible attention to detail. After watching it (as many times as you can) you just want to know more about it and dive into it. AMAZING."
Miren Oller, Production Designer, Miren Oller
"This piece engages the viewer from start to finish in every shot and frame. The attention to detail in the production design serves as a perfect foil to tell the strange, dark and hilarious story. This film reignited my love for advertising and design."
Kati Haberstock, Director Of Production, Mekanism
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