#StayAtHome Idents
Award: Wood Pencil
Wood Pencil / Branding / Tactical / 2021
This campaign contains no Covid clichés. No plinky-plonky piano music.No ‘uplifting’ portraits of carers. No children on Zoom calls. And nobody smiling through windows. Instead, 4creative found the funny side of the pandemic. When the government realised that young men weren’t listening to public health messages, it turned to C4 for help. When everyone seemed to lose their sense of humour, Channel 4 kept its, reflected through reactive branding across the channel’s comms.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.