Doritos Wasabi
Award: Yellow Pencil
Yellow Pencil / Branding / Campaign Branding / 2021
Award: Wood Pencil
Wood Pencil / Art Direction / Integrated
Doritos was introducing a new, limited edition flavor in the Brazilian market: Doritos Wasabi. A bold move, from a bold brand, was asking for a bold campaign. So, in a Portuguese-speaking country, AlmapBBDO produced and aired an entire campaign in Japanese.
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