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Crane Brand Identity

Award: Shortlist

Shortlist / Branding / Brand Refresh / 2021

Crane has been making paper for 250 years. Stephen Crane purchased the Liberty Paper Mill in Dalton, Massachusetts, establishing the business in 1770. Paul Revere chose Crane paper for the first currency of the American colonies. Crane pioneered anti-counterfeit measures with complex, embellished engravings. COLLINS worked with Crane to revitalise its brand identity, reboot its digital presence, and develop a relevant voice – enabling new products, artist collaborations, and customisation capabilities.

  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity
  • Crane Brand Identity

Credits

Client

Country

Chief Creative Officer

  • Brian Collins

Design Agency

Associate Account Director

  • Alexandra Wallace

Brand Strategy

  • The Nucleus Group

Business Director

  • Ian Aronson

Creative Director

  • Nick Ace

Photographer

  • Mari Juliano

Prop Stylist

  • Theo Livaudais

Senior Designer

Senior Motion Designer

  • Tomas Markevicius

Strategist

  • Gena Cuba
  • Shazeeda Bhola

Strategy Director

  • Elizabeth Talerman

Typographer

Writer

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