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A New Jingle for a New Era

Award: Graphite Pencil

Graphite Pencil / Entertainment / Audio / 2021

Award: Wood Pencil

Wood Pencil / Digital / Tactical

Award: Wood Pencil

Wood Pencil / PR / Reactive Response

Award: Shortlist

Shortlist / PR / Use of Talent & Influencers

At the height of 2020’s reckoning on racial justice, the racist origins of America’s most famous ice cream truck jingle resurfaced. A hundred years after inventing the ice cream truck, Good Humor decided to acknowledge this jingle’s hurtful legacy and stop it from reaching another generation of children. To craft a jingle that would resonate in culture, it needed an artist with universal credibility, so Edelman New York teamed up with Wu-Tang Clan founder RZA. His creation was made licensing-free in perpetuity, so it can spread joy for years to come.

Credits

Client

Country

Advertising Agency

Design Agency

Production Company

  • Chimney Group

Account Executive

Account Supervisor Crisis and Reputation Risk

  • Christina Sebastiao

Animation Director

  • Sean Eno

Brand Manager

  • Shane Kolpon

Business Affairs

  • Rachel Groth

Chief Creative Officer New York and Latin America

Composer and Wu-Tang Clan Founder

  • Robert "The RZA" Driggs

Creative Director

  • Conor Hogan

Editor

  • Fred Ross

Executive Creative Director

  • Jesse Suchmann

Executive Producer

  • Ari Pomerantz

Executive Vice President

  • Kimberly Francis

Global Chief Creative Officer

Global Client Leader

  • Smita Reddy

Group Strategy Director

  • Jeremy Busch

Head of Multicultural

  • Jackeline Stewart

Licensing Consultant

  • Alex Menck

Partner, Director Investment

  • Jessica Manis

Producer

  • Gina LoPinto

Programme Director

Senior Account Supervisor

  • Victoria Kwan

Senior Brand Strategist

  • Danielle Kellner

Senior Vice President, Brand Multicultural

  • Carolina Rincon Sato
  • Yocasta Shames

Senior Vice President, Brand Purpose

  • Alison Mehlsak
  • Jaclyn Murphy
  • Jacyln Murphy

Talent

  • Lori Nelson

Vice President

  • Mallory Zuckerman

Vice President, Crisis and Reputation Risk

  • Janine Brady
  • Lauren Gray

Vice President, Production Business Director

  • Hazel Popplewell
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